INDUSTRY:
Banking
CLIENT:
BRB seguros
YEAR:
2022 - 2023
EXPERIENCE:
UX/UI
Banco BRB
Título de capitalização
In Brazil, we have a financial product called "título de capitalização." It works like a savings bond, but with a twist — you save money, and at the same time, you participate in prize draws. It’s a mix of saving and gambling, very popular in the country.
The product is a capitalization bond, a popular financial product in Brazil that combines savings with the chance to win prizes through regular draws. However, the purchase process is lengthy and bureaucratic, impacting conversion rates and user experience.
challenge.
How might we design a digital journey that is easy, fast, and intuitive, allowing the end user to purchase the bond with the minimum number of clicks — while still ensuring compliance with regulatory requirements?
result.
Identified Issues
Fragmented and inconsistent user flow.
Too many steps and screens.
Financial jargon that is difficult for the average user to understand.
The need to balance simplicity with legal compliance.
Reduce friction in the purchase journey, making the process smoother and more intuitive without compromising legal requirements, ultimately improving completion and conversion rates.
testimonial.
Ariadne Freitas
Product Designer
