INDUSTRY:
Cashback APP
CLIENT:
Alldea
YEAR:
2019 - 2021
EXPERIENCE:
UX/UI
DEUBOM
Revitalizing Local Commerce: A Design-Based Solution
Using UX/UI Design to Understand the Challenges of Local Businesses and Encourage Customers to Resume In-Person Shopping After the Post-Lockdown Reopening in Brazil
challenge.
DeuBom aims to help users find available services near their homes in local businesses, spending less while also supporting entrepreneurs in promoting their services, attracting new customers, and increasing revenue.
results.
We chose to focus on offering cashback for service consumption since there are already well-established apps in the market that provide product delivery and sales.
Results:
20% increase in company revenue within two months after the app implementation;
Growth in the number of service purchases through the app in the designated neighborhood;
Higher adoption rates among merchants and users in specific neighborhoods;
Increase in purchases made using credit cards;
Cashback converted into new purchases, demonstrating consumption recurrence.
testimonial.
Ariadne Freitas
Product Designer
